Here’s a detailed overview of Social Media Marketing (SMM) services in Pakistan — what types of services are typical, pricing ranges, and agencies you might want to consider. If you tell me your budget or preferred city (e.g. Lahore, Karachi) I can pull up more specific options for you.
What is included in SMM services
When you hire an agency or freelancer for social media marketing in Pakistan, usually the services include some or all of:
| Service | What’s Covered |
|---|---|
| Strategy & Audit | Research into what your competitors are doing, target audience analysis, choosing the right platforms. |
| Page/Profile Setup & Optimization | Setting up Facebook/Instagram/LinkedIn etc., bio & cover design, ensuring profiles are optimized. |
| Content Creation | Graphics/post design, captions, sometimes short video or animated content. |
| Content Calendar | Planning what content goes out on which platform, when. |
| Community Management | Responding to comments/messages, managing engagement. |
| Ads / Paid Campaigns | Managing Facebook Ads, Instagram ads etc. Usually the ad‑budget is separate. |
| Hashtag Strategy / SEO for SMM | Finding relevant hashtags, optimizing for reach. |
| Reporting & Analytics | Monthly or bi‑weekly reports about which posts worked, follower growth, suggestions going forward. |
Typical Cost / Pricing Ranges
Pricing depends heavily on:
- Number of platforms
- Number of posts per week / month
- Whether content is simple images, animated graphics, or video
- Whether paid ads are included, and how much ad spend you allocate
- Size & reputation of the agency
Here are some benchmarks in Pakistan (as of 2025):
| Tier | Approx Monthly Cost* | What You Get |
|---|---|---|
| Starter / Small Business | ~ PKR 15,000 ‒ 40,000 | One or two platforms, fewer posts, basic content & engagement. (Mint Solutions) |
| Mid‑Level / Growing Business | ~ PKR 40,000 ‒ 90,000 | More frequent content, better design, 2‑3 platforms, possibly some ad management (ads budget extra) (Rankfolio) |
| Advanced / Brands / Enterprise | PKR 90,000+ (could go higher) | Multiple platforms, video content, influencer marketing, full campaign management, high frequency of posts etc. (Rankfolio) |
Note: These prices often exclude ad‑spend (i.e. the money actually used for boosting or ads). That is usually a separate cost.
Examples of Agencies & Packages
Here are some agencies in Pakistan and sample packages so you get a sense of what to expect:
| Agency | Location / Reputation | Sample Package or Starting Price |
|---|---|---|
| GrowBiz 365 | Pakistan (multi‑city) | Basic SMM: ~\$180/month (Facebook + Instagram, 3 posts/week etc.) (GrowBiz365) |
| PAKWM | Pakistan | Basic ≈ PKR 25,000/month — includes weekly posts, page/profile setup, content calendar etc. Standard / Premium more with better content & more platforms. (pakwm.com) |
| Rankfolio.pk | Pakistan | Basic packages start ~ PKR 40,000/month, advanced ones go above PKR 90,000 depending on ad campaigns etc. (Rankfolio) |
| Afa Logo Designs | Pakistan | Starter plan: PKR 8,999/month – includes posts, some boosting, page creation etc. (AFA Logo Design Services Pakistan) |
| PakChamp | Pakistan | Packages in ranges of PKR 30,000 / 50,000 / 70,000+ with content creation, strategy, posting etc. Ads often as an add‑on. (Pakchamp) |
Key Things to Check Before Hiring
When you’re selecting a service provider, make sure you consider:
- Portfolio — What similar businesses have they worked with? Do they have case studies?
- Content Quality — Are their designs/videos good? Are they consistent with your brand?
- Transparency in Cost — How much is ad budget? Are there hidden costs (e.g. for graphic design, revisions)?
- Communication & Reporting — How often will they report? Will you know what’s working and what’s not?
- Platform Strength — Some agencies are stronger on Instagram, others on Facebook or LinkedIn or TikTok. Choose based on where your audience is.
- Local Knowledge — Understanding of language, culture, trends in different regions of Pakistan can make a big difference.
If you like, I can find 3‑5 good agencies near Alipur, Punjab with quotes that suit your budget. Do you want me to do that?
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