What Digital Marketing Services Include
Typical services offered by digital marketing agencies/consultants in Pakistan are:
| Service | What It Covers |
|---|---|
| SEO (Search Engine Optimization) | On‑page SEO (content, keywords, internal structure), technical SEO (site speed, mobile‑friendliness), off‑page (backlinks), local SEO. |
| PPC / Paid Advertising | Google Ads, Facebook Ads, Instagram, LinkedIn ads — strategy, setup, monitoring, optimization. |
| Social Media Marketing (SMM) | Managing and creating content for social media channels, community engagement, scheduling, analytics. |
| Content Marketing | Blog posts, infographics, video content, copywriting; also content strategy. |
| Email Marketing | Building email lists, designing campaigns/newsletters, automation, tracking results. |
| Web Design & Development | Building or redesigning websites (brochure style, ecommerce), ensuring UX/UI, responsive design. |
| Influencer Marketing / Branding | Working with influencers, brand awareness campaigns, creative branding content. |
| Analytics & Reporting | Setting up tools (Google Analytics, etc.), tracking KPIs, monthly reports, data‑driven strategy adjustments. |
| Online Reputation Management (ORM) | Monitoring feedback/reviews, managing public perception online. |
Who Offers These Services in Pakistan (Major Agencies & Consultants)
Some of the well‑known agencies and consultants include:
- Creative Wizz (Lahore) — full service: SEO, SMM, content, campaign management. (creativewizz.com)
- Digital Lab — data‑driven strategies, good client portfolio. (creativewizz.com)
- Webiz Media (Islamabad) — SEM, SEO, email, web design, content strategy. (creativewizz.com)
- 180Degree (Karachi) — wide expertise including video marketing, analytics. (creativewizz.com)
- Bramerz (Lahore) — performance marketing, e‑commerce, strategy. (Alpha Book Publisher)
- Others: Buzz Interactive, SEONextLevel, SEOHub.pk, etc. (FREE SEO WIZARD)
Typical Costs / Pricing Ranges
Prices vary widely depending on city, agency size, competition in your sector, the scope of work, level of quality, etc. Here are approximate ranges (for 2025) to help you plan:
| Service | Approx Monthly Cost / One‑Time Project |
|---|---|
| SEO | PKR 20,000 to 150,000+ per month; for advanced or e‑commerce SEO, can go higher. (Mint Solutions) |
| Social Media Marketing | PKR 15,000 to 100,000+ per month depending on number of platforms, content volume, paid promotion included or excluded. (Mint Solutions) |
| PPC / Paid Ads Management | Agency fee might be PKR 30,000 to 200,000+ per month (plus the ad spend). (de10x) |
| Content Marketing | Content creation (blogs, graphics, video) can cost PKR 5,000‑50,000+ per piece/item depending on complexity. (Mint Solutions) |
| Web Design & Development | Basic website projects might start at PKR 50,000‑150,000, more for ecommerce, custom features, large sites. (Mint Solutions) |
| Consultant / Strategy Only | Some consultants charge hourly (PKR 5,000‑8,000/hr) or monthly retainers depending on scope. (Nawazish Tawab) |
What Influences the Cost / What to Watch Out For
- Agency Experience & Portfolio: More experienced agencies with proven case studies will charge more but often deliver better results.
- Scope of Work: Number of channels, frequency of content, scale of campaigns (national vs local), whether paid ads are included.
- Competition / Industry: Competitive niches (like fashion, tech, ecommerce) require more effort.
- Deliverables & Quality: Video content, high‑quality graphics, custom web functionalities cost more.
- Ad Spend: For PPC & social media ads, there’s the agency fee plus the ad budget itself.
- Reporting, Analytics, Optimization: The more detailed and frequent, the more cost/time.
How to Choose the Right Digital Marketing Service for You
Here are some tips:
- Define Your Goals: E.g. “increase web traffic by X%”, “improve sales by Y”, “increase brand awareness”.
- Budget vs ROI: Know how much you are willing to spend, but think about the return. Sometimes spending more gives much better results (if done right).
- Check Past Work & References: Ask to see case studies, examples. See if they have experience in your industry or with businesses of similar size.
- Clarify What’s Included in Their Package: How often content is delivered, how many revisions, what platforms are covered, ad spend (who pays), etc.
- Transparency: They should show metrics, analytics, clear reporting. You should be able to see how your money is being used.
- Communication & Support: Regular updates, strategy calls. Important especially for longer term services.
If you like, I can pull together 3‑5 good agencies in Islamabad with their pricing & strengths so you can compare. Do you want me to do that?
Leave a Reply